Social media marketing is a great way to increase engagement on your Instagram account and be a source of traffic from other platforms. If you post something and no one likes it or comments on it, that means little to no one is interested in it. However, if you post something and receive many likes and comments, that means there is much interest in what you have posted.
Because Instagram posts must be short and sweet to look good and avoid looking like a spammy advertisement, you need to know how to increase your chances of receiving the maximum number of likes and comments on each account.
Here are some tips on how to increase Instagram engagement, from a professional marketing agency:
Straightforward and Consistent Content
Social media is all about authenticity and building a brand that your customers can connect to. To make sure you stay true to form on Instagram, stick to posting pictures of your products or pictures featuring people enjoying the product. If anything, consider using Instagram as an opportunity to share behind-the-scenes. It can also show how your company is involved in the community.
Interact With Your Audience
Your followers are following you because they want to hear from you! Make sure that when you post a photo, you're not just putting it out there for no reason - respond to comments, answer questions, and most importantly, follow people who are active in the community. This will encourage them to engage with you and hopefully push their friends to follow your account too!
Have A Unique Hashtag Strategy
Instagrammers love hashtags! They allow people to connect and follow along on a specific topic or location. If you shared your Instagram handle as one of the hashtags, you'd be easily searchable by new followers. Aim for relevant, catchy hashtags with no more than two per post to keep things visual and engaging.
Post Frequently
This is another tip for all platforms in general, but it's important to note that posts with high frequency on Instagram tend to have the highest user interaction. I recommend at least 1-2 times a day from Monday through Friday, and up to 3 or 4 times per day on weekends.
Be Flexible With Your Content
It may seem wise to post the same picture multiple times, but your audience will appreciate the variety! Try testing out different angles or backgrounds before deciding which one is right for you. The most important thing is that you're posting relevant content that people want to see.
Don't Shy Away From Experimenting With New Features
Instagram is constantly adding new features, and it's always smart to stay up-to-date with them! Some recent features you should try out include live video streaming, stories (which disappear after 24 hours), and even IGTV (for long-form vertical videos).
In conclusion, by following these simple tips that are essential in social media marketing, you can boost your brand's visibility and drive more traffic to your site. Happy posting!